CMO | Revenue Architect
If growth feels harder than it should, you're not alone.
Fix your revenue issues by identifying where it leaks, not by adding more noise to your growth engine.
Learn how, below.
Maury Rogow
Your Outsourced CMO
Let's fix your biggest issue, now
Most B2B SaaS companies are working harder, not smarter.
They're hiring aggressively, running more campaigns, and burning budget—yet revenue growth remains stubbornly flat or inconsistent.
The real issue isn't effort or investment. It's that one or more critical systems in your revenue engine is fundamentally broken.
You can't scale broken systems by throwing more money at them.
Read about the problems, and solutions, or…
Learn why Tech Leaders Chose To Work With Me
3x
Lead Conversion Increase
Average improvement in just 3 months
5x
ROI Multiplier
Marketing spend efficiency gains
40%
Faster Sales Cycles
Time from first touch to close
Deep Industry Expertise
We understand regulatory challenges, compliance requirements, and the unique dynamics of healthcare decision-making processes.
Cutting-Edge AI Tools
We leverage the latest marketing technology and AI platforms to deliver campaigns that outperform traditional approaches.
Proven Track Record
Our campaigns consistently deliver measurable ROI. We track every metric and optimize continuously for maximum performance.
Five Predictable Revenue Failure Modes
Most growth problems fall into five distinct categories. These aren't vague marketing concepts—they're specific, diagnosable revenue leaks that directly impact your P&L.
Understanding which one is broken changes everything about how you fix it.
1
Lead Flow
Not enough qualified new leads entering the system at the top of funnel
2
Deal Value & Margin
Deals close, but pricing, scope, or margin is weaker than it should be
3
Close Rate
Deals stall, drag, or die because the internal buyer story isn't clear
4
Repeat & Expansion
Customers buy once, but don't renew, expand, or advocate for you
5
Wasted Spend
Tools, vendors, and motion bleeding money without measurable ROI
Why This Separation Matters
This isn't typical marketing language. It's P&L-level thinking. Each of these five areas has distinct economics, different root causes, and requires completely different fixes. Calling everything "growth" or "marketing" obscures where the real problem lives.
When you diagnose which specific area is failing, you stop wasting resources on solutions that don't address the actual leak. You move from hope-driven tactics to surgical intervention with measurable business impact.
Problem 1:
Lead Flow Is Broken
The Symptom
Your pipeline is thin. Sales keeps asking for more leads. Marketing is running campaigns, but qualified opportunities entering the system remain stubbornly flat. You're busy, but the top of funnel isn't converting noise into real pipeline.
The Real Issue
It's not volume—it's relevance. Your message isn't landing with the right buyers, your positioning is too broad, or your targeting strategy is fundamentally misaligned with who actually has budget and urgency to buy.
The Fix
Rebuild the story from the prospect's perspective. Tighten targeting around genuine buying signals. Create campaigns that speak to real pain, not imagined need.
67%
Marketing Qualified Leads
Percentage that sales rejects as unqualified or irrelevant
3:1
Wasted Effort
Resources spent generating leads vs. leads that convert to pipeline
Problems 2 & 3: Deal Value and Close Rate
Deal Value & Margin
Deals are closing, but the economics are wrong. Sales is discounting too aggressively to hit quota. Scope creep is eroding margin. You're winning business, but leaving significant money on the table with every contract.
The Core Issue: Your sales team lacks a value narrative strong enough to command premium pricing. Buyers don't see differentiation, so they default to price negotiation.
Close Rate (Bottom of Funnel)
Deals enter late-stage pipeline, then stall indefinitely. Discovery calls go well, but momentum dies in evaluation. Sales can't articulate a clear internal buyer story that gets prospects over the finish line.
The Core Issue: Your champion doesn't have the tools or language to sell internally. Without a crisp business case, deals drag for months or die in committee.
Problem 4: Repeat & Expansion Revenue
The Symptom
New customer acquisition is working, but retention and expansion are anemic. Customers buy once, use the product for a few months, then churn or fail to expand. Your net revenue retention is below 100%, meaning you're losing ground with every cohort.
The Real Issue
The post-sale experience doesn't match the pre-sale promise. Onboarding is weak, customer success is reactive, and there's no deliberate expansion motion. Customers don't see ongoing value, so they don't renew or grow.
The Fix
Build a retention and expansion system—not just a reactive support function. Map the customer journey, create value milestones, and design expansion triggers into the product experience itself.
Problem 5: Wasted Spend
You're bleeding budget across tools, vendors, and motion without measurable return. Marketing automation platforms that nobody fully uses. Consulting engagements that deliver decks, not outcomes. Agencies running campaigns with no clear attribution to pipeline or revenue.
40%
Average Budget Waste
Percentage of marketing and sales budget spent on tools and vendors with no measurable ROI
12
Average Tool Count
Number of SaaS tools in typical growth-stage company's martech stack with overlapping functions
6
Months to Break Even
Time it takes to realize most vendor spend was unproductive
The fix isn't cutting everything—it's ruthless prioritization. Audit every dollar against actual revenue contribution. Kill what doesn't measurably move the business forward. Reallocate freed budget to the areas that do.
How I Work: Trace the Story and the Math
I work hands-on, at CMO-level, with full revenue accountability. My approach traces the entire revenue system end to end—not just marketing, not just sales, but the complete buyer and customer journey aligned with your economics.
1
What Prospects Hear
Message, positioning, and narrative in market
2
What Sales Repeats
Value story, discovery, and deal progression
3
What Customers Experience
Onboarding, adoption, retention, expansion
4
What Finance Sees
CAC, LTV, margin, efficiency, waste
Then I fix the system—often freeing up budget before asking for more. Most companies don't need bigger budgets. They need to stop the leaks and reallocate resources to what actually works.
Who This Is For
"We're busy, capable, and well-funded — so why does growth still feel this hard?"
If that question resonates, you're the right fit. This is for founders and operators of growth-stage B2B SaaS companies who are tired of guessing. You've hired good people, invested in tools, and run countless experiments—but revenue growth remains inconsistent or inefficient.
You don't need more tactics. You need someone who can diagnose which of the five failure modes is broken, fix it surgically, and align your entire revenue engine around a system that scales.

Ready to fix what's leaking? Let's identify which of the five areas is costing you the most revenue—and build a plan to fix it.